About

Based in Merseyside, I work across the UK, including Liverpool and the North West, as a freelance senior PR consultant. I focus on strategic planning, impactful media coverage, and integrated PR-led communications campaigns.

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I have 15 years of PR experience, a decade of which was gained in London working for some of the UK's biggest brands, charities and PR agencies. I became the founder of Katy Davies PR and Media in 2016.

 

In 2023-24, I single-handedly secured over 300 pieces of coverage for my clients.

 

I can offer bespoke PR packages to suit your traditional or digital PR requirements from strategy to delivery across national, regional, consumer and trade media. I can also take the lead on influencer and ambassador outreach, partnership activity and community engagement.

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My hands-on approach means I'll craft a PR strategy that I see through from start to finish, with agreed targets based on the objectives of your business, service or professional profile. This includes full 360 PR services - campaign development, story planning and thought leadership that meets strategic objectives as well as crisis preparation and management when needed, alongside media training.

 

My campaign planning expertise spans data crunching, stakeholder relations and partnership outreach and securing ambassadors and key spokespeople to maximise reach.

 

Should you require multimedia content production support, I can bring in  trusted creative freelancers to collaborate where necessary.

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I am passionate about building impactful and consistent PR campaigns that meet individual or organisational needs and get people talking, thinking, feeling and acting.

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During my career, I have worked on award-winning campaigns and achieved a distinction in the CIPR's advanced PR certificate. I am committed to professional development to reflect modern organisational challenges.

 

As such, I have completed training in ESG communications with the PRCA, media law training with journalist David Banks and have an interest in researching behaviour change and its applications to PR in a changing media landscape.

 

I've also undertaken specialist communications training on organisational cyber security data breaches (with training organised by the PR Cavalry) that quickly become PR issues and require a live step-by-step approach.

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Find out more about my mission and values below.