Work

Changing Faces

In October 2023 I worked with the national charity and its campaigners to develop the next stage of its 'I am not your villain' campaign, which highlights the impact of portraying villains with scars and marks.

Devising a letter to streaming platforms ahead of halloween, the charity asked for a caveat to be added to content that portrayed these harmful tropes.

The campaign generated more than 45 pieces of coverage across national, broadcast, consumer and entertainment titles including The Guardian, Sky News, Variety and The Sun.

The Reader

I provided PR consultation to Liverpool based charity The Reader on the direction of its latest polling to generate public insights into changing reading habits during the cost of living crisis.

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The charity runs shared reading groups across the country and has a unique perspective on how the power of reading aloud in groups can enhance wellbeing.

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The campaign generated more than 50 pieces of coverage across national and regional titles, including the Independent, with BBC Merseyside featuring a local case study.

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Angling Trust

I have been providing strategic campaign consultation for the Angling Trust's We Fish As One campaign as part of its three year campaign from 2022-2025.

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Through campaign outreach, I led on partnership and stakeholder outreach, campaign champion recruitment, influencer outreach and events. 

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Through campaign work I have also shared trends, data and case studies with press. 

Strategic campaign coverage was generated across national, consumer and trade press including the Guardian's weekend lifestyle section, The Sun, the Red Bulletin and BBC London TV. 15 key partners were engaged during the course of the campaign and an organic influencer reels strategy more than doubled engagement, increasing average engagement rates from 5% to 11% on both Instagram and TikTok. 13 community partnership events were secured and delivered total reach over three years was

421,975,134.